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Today, in current scenario agriculture markets are the hub of rural economy. Agricultural marketing today means more than linking the producer with consumer, it includes creation of favorable economic environment for farmers to enthuse them to grow more and get proceeds from transactions. Many alternative forms, such as cooperative marketing, group marketing, contract marketing, futures trading, direct marketing and e-commerce are in vogue. Agricultural produce markets are nerve centers from where marketing impulses are transmitted to put all the marketing activity on track and safeguard the interest of both farmers and consumers. Finally efforts should be made in terms of setting up proper marketing infrastructure that will facilitate the market participants to carry out the trading activities and also provide awareness, training, practical experiences, support needed to small, marginal and medium farmers at village/rural areas in terms of newer ways of agriculture marketing channels so that every farmer will be able to adopt better marketing techniques like common online platforms for selling their produce and get the remunerative prices for the same.