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FACTORS AFFECTING THE CHOICE OF ENTRY MODE BY MNCS
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Author(s):
PRIYANKA BEDI , EKTA KHARBANDA
Vol - 5, Issue- 5 ,
Page(s) : 7 - 16
(2014 )
DOI : https://doi.org/10.32804/CASIRJ
Abstract
The most crucial decision that an MNC has to make when entering a foreign market is the choice of the most optimal mode of entry as it will have a bearing on the company’s success. A firm must assess a number of internal and external factors while making the choice of entry mode. The aim of this paper is to provide a deeper understanding of the various factors that affect the selection of international entry mode from a theoretical viewpoint. This paper concentrates on secondary sources of research regarding the internationalization of businesses. The conclusion provides a short summary of identified key elements that need to be considered by the firm in choosing foreign market entry modes
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