|
CONSUMER PERCEPTIONS OF SOCIAL MEDIA WITH REGARD TO DURABLE PRODUCTS
1
Author(s):
SUREET SINGH
Vol - 5, Issue- 5 ,
Page(s) : 52 - 66
(2014 )
DOI : https://doi.org/10.32804/CASIRJ
Abstract
Social media has made it possible for people to share information and communicate with thousands of other people in a quick and efficient manner. The present paper aims to gauge the social media perceptions of consumers. Additionally, an attempt has also been made to check the reliability of social media as a source of information for consumers. The results show that consumers are gradually moving towards relying more and more on social media when it comes
- Colliander, J. & Dahlen, M. (2011), “Following the Fashionable Friend: The Power of Social Media Weighing Publicity Effectiveness of Blogs versus Online Magazines”, Journal of Adverting Research, Vol. 51 (1), 313-320.
- Hensel K & Deis M. H. (2010), “Using Social Media to Increase Advertising and Improve Marketing”, The Entrepreneurial Executive, Vol.15. Available at: http://www.freepatentsonline.com/article/Entrepreneurial-Executive/243043185.html, retrieved on 29 April 2014.
- Lempert, P. (2006), “Caught in the Web” Progressive Grocer, 85(12), 18.
- Li, C. & Bernoff, J. (2008), “Groundswell: Winning in a world transformed by social technologies”, Boston, Harvard Business Press.
- Weber, L. (2009), “Marketing to the Social Web”, Second Edition. John Wiley and Sons.
- Rashtchy, F., Kessler, A. M., Bieber, P. J., Shindler, N. H. & Tzeng, J. C. (2007), “The user revolution: The new advertising ecosystem and the rise of the Internet as a mass medium”, Minneapolis, MN: Piper Jaffray Investment Research.
|