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PERCEIVED VALUE OF SHAMPOO AMONG COLLEGE STUDENTS IN TIRUCHIRAPPALLI DISTRICT
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Author(s):
DR V.P.T.DHEVIKA, DR O.T.V.LATASRI
Vol - 5, Issue- 5 ,
Page(s) : 93 - 109
(2014 )
DOI : https://doi.org/10.32804/CASIRJ
Abstract
Value is the benefit that a customer gets from the product. Since there are too many products and brands that satisfy the needs of customers, the preferences among these alternatives can be determined according to its benefits. In other words, a product should provide additional benefits named as value. Successful companies of today
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