International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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RAJ KAPOOR DIRECTORIAL FILM POSTERS FROM 1948 TO 1985 – A DESIGNING ANALYSIS

    1 Author(s):  ADITY SAXENA

Vol -  5, Issue- 5 ,         Page(s) : 279 - 295  (2014 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Cinema and movie poster have a fascinating strength of establishing the ethos and myths of people and both these presume an audience within the cultural context in which they are produced. Therefore, a particular movie poster enriching mass communication through designed visual means consists of much information, both genealogical and current, on film industry, evolution of design, craftsmanship, and the taste of the artists and society; and at the same time it stands for a strong evidence of its contemporaneity (Noyan & Eda, 2008). Hindi cinema reaches the golden years of this industry during the first two decades after the independence of India in 1947.

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