International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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APPLICATIONS OF SOCIAL MEDIA IN HR FUNCTION

    2 Author(s):  PRASANNA PESHKAR , DR. PRAVIN GHOSEKAR

Vol -  6, Issue- 12 ,         Page(s) : 49 - 56  (2015 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Social media has changed our personal lives, the way in which we do business. Businesses around the world are utilizing social media channels to not only connect with their clients, but potential candidates for employment as well. Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. It has changed our personal lives, the way in which we do business. Businesses around the world are utilizing social media channels to not only connect with their clients, but potential candidates for employment as well.Effectively managing the risks and rewards of social media is one of the biggest challenges faced by the organization. This paper envisages the social media and its application in HR intervention.

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