*DR. LATA AGRAWAL (PROFESSER), DEPARTMENT OF EAFM ,UNIVERSITY OF RAJASTHAN JAIPUR. Abstract : In this paper, structure of Assets management in mutual funds in India the impacts of various demographic factors on investors’ attitude towards mutual fund have been studied. For measuring various phenomena and analyzing the collected data effectively and efficiently for drawing sound conclusions The Mutual Fund Industry is a fast growing sector of the Indian Financial Markets. They have become major vehicle for mobilization of savings, especially from the small and household savers for investment in the capital market. Mutual Funds provide a platform for a common investor to participate in the Indian capital market with professional fund management irrespective of the amount invested. The Indian mutual fund industry is growing rapidly and this is reflected in the increase in Assets management of various fund houses. asset management is to select and invest in the best available assets. It is also important that the assets are monitored continuously so that any kind of risk may be avoided. The procedures of asset management may be categorized. A few of these categories are the selection process of the asset, investing in the asset, making proper assessment of risks and developing proper strategies to save the assets from exposure to risks. This paper makes an attempt to identify various factors affecting perception of investors regarding investment in Mutual funds.