have become an influential factor to gear up sea changes among the buying behavior of consumers. Today producer spends large amount of money on advertising because it is one of the most and visible marketing tools. Advertising is the way of promoting the products, service and idea by various way. An attempt has been made in present paper to examine advertisement effect on the marketing of non durable item i.e. soap in Panipat city. Collected primary data is suitably edited. Coded, classified, tabulated and finally subjected to analysis and interpretation so as to draw conclusions and inferences an attempt has been made to generalize certain finding based on this study. Study concluded that maximum number of responded were influence by advertisement for purchasing of non durable goods and T.V. was the most influencing means of advertisement.