International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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E-COMMERCE IN INDIA: CURRENT SCENARIO

    1 Author(s):  MAMTA

Vol -  7, Issue- 12 ,         Page(s) : 14 - 18  (2016 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Being driven by a young demographic profile, increasing internet penetration and relative better economic performance, India e-commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world, according to a joint ASSOCHAM (Associated Chambers of Commerce and Industry) Forrester study paper.

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