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ETHICAL MARKETING AND ITS CHALLENGES
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Author(s):
JYOTI PD KALITA
Vol - 7, Issue- 2 ,
Page(s) : 160 - 166
(2016 )
DOI : https://doi.org/10.32804/CASIRJ
Abstract
Moral advertising is tied in with settling on promoting choices that are ethically right. The ethical quality of the showcasing choice can incorporate any piece of promoting including sourcing of crude materials, staff business and item publicizing and evaluating. Every individual's perspective of profound quality is unique, it depends on close to home estimations and encounters. This makes a test for organizations who need to seek after moral advertising in a way that will engage their objective market.
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