International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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PRE AND POST DIGITAL ERA IMPACT (DIGITAL BANKING) ON BANK’S PROFITABILITY

    2 Author(s):  DR CHITRA GOUNDER , DR PANKAJ NATU

Vol -  10, Issue- 4 ,         Page(s) : 32 - 48  (2019 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Banks all over the world are revamping their business strategies towards various new opportunities offered by digital banking. Digital banking has enabled banks to create favorable circumstances, change their strategic behavior and bring new possibilities to increase profits. Electronic/digital banking services, whether delivered through online system or through Other channels have spread quickly in recent years. The main aim of this research paper is to study pre and post impact of digital banking on bank’s profitability. For this we will be using secondary data from reliable sources regarding pre and post digital banking period. We will be analyzing and interpreting data with panel regression. This study will help banks for decision making regarding usage and elaboration of digital banking for improvising on the profitability.

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