A STUDY ON MARKETING STRATEGIES ADOPTED BY THE PUBLIC AND PRIVATE LIFE INSURANCE COMPANIES
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Author(s):
BHASWAR BAGMITA PARIDA
Vol - 15, Issue- 2 ,
Page(s) : 58 - 67
(2024 )
DOI : https://doi.org/10.32804/CASIRJ
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Abstract
The study entitled as, “Marketing strategies of public and private life insurance companies has highlighted the marketing strategies followed by both public and private life insurance companies.
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