E-BANKING SERVICES IN ODISHA: A CASE STUDY OF CUSTOMER SATISFACTION AND AWARENESS
2
Author(s):
DR. KISHORE KUMAR DAS, DR. SWAYAMBHU KALYAN MISHRA
Vol - 9, Issue- 4 ,
Page(s) : 86 - 94
(2018 )
DOI : https://doi.org/10.32804/CASIRJ
Get Index Page
Abstract
To develop and to sustain business any of the banks must have quality of customer service that can link up cordial relation with the customer and result in to the satisfaction to the customer. This study analyzes the customer's satisfaction and awareness level towards the banks. It further investigates the satisfaction and awareness of customers. The study found out that customers have a higher awareness of online banking services except value added services for which SBI should focus more on generating awareness. Majority of customers are not aware of online risks so SBI should take steps through advertisements, seminars to educate the customers about online banking risks. Due to speedy transactions and saving of time of visiting banks, customers are satisfied with online banking of SBI
|