International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A STUDY OF MARKETING CHALLENGES FACED BY RETAILERS IN RURAL AND URBAN AREAS

    1 Author(s):  SEEMA BHARDWAJ

Vol -  11, Issue- 10 ,         Page(s) : 75 - 84  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Marketing is a process in which a marketer does many jobs related to product such as pricing, promoting and distributing of specific goods and services leading to desired exchange with rural and urban customers to satisfy their needs and wants.

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