International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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DECODING THE SUCCESS STORY OF SONALIKA - INTERNATIONAL TRACTORS LTD.(ITL)

    2 Author(s):  MS. MEENU GUPTA, DR. JASPREET KAUR

Vol -  11, Issue- 10 ,         Page(s) : 65 - 74  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Founded in 1969, incorporated in 1995, Sonalika is an Indian success story. In a total span of five decades, Sonalika grew from a small business unit in Hoshiarpur,Punjab into flourishing listing company.Providing comprehensive agricultural solutions across the globe, Sonalika - ITL manufactures and market an extensive product range including; tractors, farm machinery attachments, engines, diesel gensets, auto components and pick & carries cranes.

www.sonalika.com
https://auto.economictimes.indiatimes.com/news/automotive/farm-equipment/sonalika-tractors-plans-to-enter-5-new-markets-aims-20-growth-in-2018/61914261
Interview of Mr. B.K.Singh, Sr. General Manager, Human Resources, Sonalika Group
Interview of Mr. Rakesh Kumar Aggarwal, Vice President, Head Supply Chain management, Inbound/Outbound logistic, Sonalika Group.
Interview of Mr. Ajay Dhir, Manager, Logistics and Store, Sonalika Group. 

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