International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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PRADHAN MANTRI JAN DHAN YOJNA-AN INNOVATIVE PLAN FOR FINANCIAL INCLUSION
1 Author(s): JYOTI SULTANIA
Vol - 8, Issue- 4 , Page(s) : 201 - 206 (2017 ) DOI : https://doi.org/10.32804/CASIRJ
Inclusive growth which advances equitable opportunities and benefits incurred by every section of the society during growth process is the biggest challenge before the developing nation like India. Financial Inclusion is the key factor for Inclusive Growth. Financial inclusion is the provision of financial services at an affordable cost, on timely basis to low income groups and weaker sections that lack access to even the basic banking services. So, the policy makers in India have laid stress on the financial inclusion by strengthening basic banking and financial system thereby providing credit through microfinance channels. As an effort towards financial inclusion, Pradhan Mantri Jan Dhan Yojna was launched on 28th August 2014 with the objective to enrol over 70 million households and open their bank accounts with zero deposit along with providing them Rupay Debit Card with an accident cover of Rs.1, 00, 000\-.