International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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MARKETING OF BANKING SERVICES: A CASE STUDY OF PUNJAB STATE COOPERATIVE BANK
1 Author(s): DR. PURNIMA SEHGAL
Vol - 9, Issue- 3 , Page(s) : 365 - 371 (2018 ) DOI : https://doi.org/10.32804/CASIRJ
The concept of Marketing, which is generally identified with tangible goods and products, has got great application in the Service Industry like Banking, Insurance, Hotel and Tourism. Dedication to customer service and innovative value based banking is the driving force in today's scenario without which it is not possible for a banking institution, whether in Cooperative or Private sector, to meet growing challenges posed by globalization.