International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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CUSTOMER PERCEPTION ON MOBILE BANKING; A STUDY CONDUCTED WITH SPECIAL REFERENCE TO PRIVATE SECTOR BANKS

    1 Author(s):  STEFFY TOM

Vol -  12, Issue- 5 ,         Page(s) : 11 - 16  (2021 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

In this digital age technology changes day by day. It brought drastic advancements in banking sector. Mobile banking is one among them. It is the use of mobile applications for conducting financial transactions. Public as well as private sector banks are offering variety of mobile applications. This present study has been conducted to analyze the perception of customers on mobile banking with special reference to private sector banks in Pala municipality, Kerala.

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Raja, K. "A Study on Customer perception towards Mobile banking services in selected areas of Tamilnadu." A Journal of composition theory (2019).
Selvarani, R Sutha & Christy. " A Study on customer perception towards service quality of SBI Bank Thiruchirappalli District." Journal of Xi'an University of Architecture & Technology (2020).
https://www.investopedia.com/terms/m/mobile-banking.asp

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