International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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GENERATION GAP IN CONSUMER BUYING BEHAVIOUR IN APPAREL INDUSTRY

    1 Author(s):  LIJO MON L

Vol -  12, Issue- 5 ,         Page(s) : 27 - 39  (2021 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

There is a perceived gap between different age groups in all sectors of the society. When it comes to buying behaviour, it is very evident notably in the apparel industry. Apparel industry has undergone tremendous transformation over the decades and adapted itself to the global changes. The study will be significant in serving different generations with a platform which discusses their needs and problems, concerns and considerations while buying goods and services from the apparel industry.

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