International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOUR

    2 Author(s):  MS. ANVI JAIN,MS. PREETI

Vol -  12, Issue- 6 ,         Page(s) : 25 - 36  (2021 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

In today’s time when most of the people are spending long hours on mobile phones, using different applications over internet, it has become inevitable for the business companies to extend their marketing strategies to social media platforms to reach out to potential customers. The dynamic business environment and cut-throat competition in the market compels companies to maintain their existing customer base while attracting potential customers. Using social media marketing tactics can be beneficial for the company as well as for the customers. It allows the companies to effectively communicate about their brand and promote their product/service according to the customer’s attitudes or perceptions.

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