International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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UNDERSTANDING ENTREPRENEURSHIP AND ITS KEY ASPECTS

    2 Author(s):  MS. ARUNA SHARMA , MS.NEHA GUPTA

Vol -  4, Issue- 3 ,         Page(s) : 649 - 656  (2013 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

This study is an attempt to understand the concept of entrepreneurship, its key aspects, and key traits of successful entrepreneurs. Entrepreneurship has become a much sought after option today. An entrepreneur is a person who performs various functions. He recognizes the market potential of a product of a product or a service. He is the driving force behind the growth and success of his enterprise. Concepts of intrapreneurship, micropreneurship, E-cells have been discussed in brief.

BOOKS
  1. Entrepreneurship Successfully Launching New Ventures by Bruce R Barringer , R Duane Ireland , 3rd edition , Pearson.
  2. Understanding Business by William G Nickels , James M McHugh , Susan M McHugh , 9th edition , TATA McGRAW HILL.
  3. Management Principles, Processes, And Practices by Anil Bhat, Arya Kumar, 9th edition, Oxford University Press.
NEWSPAPER
  1. ‘It’s the time to start up’, Hindustan Times, New Delhi, June12, 2013. 

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