International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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BUSINESS LANGUAGE: ENGLISH VS. HINDI

    1 Author(s):  VIKAS KUMAR JOSHIYA

Vol -  11, Issue- 3 ,         Page(s) : 133 - 143  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

One obvious feature of how language operates in social interactions is its relationship with power which can be both influential and instrumental. Neither rule nor law, neither discipline nor does hierarchy influence power to the extent that language does. It inclines us to behave in certain ways, adopt opinions and attitudes without any obvious outside force. Language operates in such social phenomena as culture, advertising and the media.

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