The present paper analyzes the awareness level of consumer towards consumer protection act in Southern Rajasthan. The study was conducted on the basis of business or service parameters. Consumer Awareness is the process of making the consumer of goods and services aware of his rights. It involves educating a consumer about safety, information and the redressal options available to him. Consumer Rights is an insight into what rights consumer holds when it comes to seller which provides the goods. What if the goods provided to the consumer by the business is not up to the standard? Then in that case – what should a consumer do? The consumer has a certain responsibility to carry as an aware consumer can bring changes in the society and would help other consumers to fight the unfair practice or be aware of it. One of the most important and successful Consumer Awareness campaign in recent times has been the “Jago Grahak Jago” campaign.