International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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FACTORS INFLUENCING CONSUMER BEHAVIOUR TOWARDS ECO- FRIENDLY PACKAGES

    2 Author(s):  K.THILAGAVATHI ,DR.S.KOUSALYA DEVI

Vol -  12, Issue- 6 ,         Page(s) : 75 - 80  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Packaging is of great importance, since it is the first level of communication between a product and the consumers.Nowadays, consumers are more aware of the environmental problems and require from the companies to adopt packaging process, which is eco-friendly, and which takes into account the issue of their safety. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behaviour study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline.

1. Gheorghe orzan et.al.,(2018) In their study “Consumer’s behaviour concerning sustainable packaging: An exploratory study on Romanian consumer’s. Journal of sustainability vol.10,1787, 2018.page no:1-11.
2. Graca martinho et.al.,(2015) in their article entitled “ Factors affecting consumer’s choices concerning sustainable  packaging. during product purchase and recycling.The journal of resources , conservation and recycling vol:103,2015,page no: 58-68.
3. T.Vasanthi and N.Kavitha (2016) in their paper entitled “Consumer awareness and purchasing behaviour of green products – An Analytical study. Intercontinental Journal of marketing research review volume No.4, Issue No.2, ISSN: 2347-1670, PP: 5-12.

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