Consumer buying behavior is a generic term which explains the consumer choice or preferences for a particular product. The consumer behavior pattern shows the identity, value, acceptance and marketing share. The buying pattern and the response of consumers will give the subsequent data for more modification in case of growth of product in the market. The focus is also made on the competitor characteristics and the type of fruit juice launch in the market to capture their target consumers. The objective of the study deals with the demand of a product which can be known from the consumer’s buying pattern and parameters like quality, quantity, availability, price and packaging and delivery mode. The demand also depends upon some of the other factors like consumer’s awareness, purchasing power population, promotional activities of product in the market and seasonality. It is found from the study that profession wise highest number of consumers of fruit juices are the students. For each category of consumers their quantity of purchase is also obtained, which varies according to their income and physical need. In this study it is found that packaging also has great importance towards consumer preference as it gives rise to massive purchase and storage. Customers want western style packaging with Indian style taste. The consumers generally tend towards natural flavor in spite of artificial added flavors with synthetic colors in it.