International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A STUDY ON THE CUSTOMER PERCEPTION TOWARDS DIGITAL BANKING IN PANCHKULA DISTRICT

    2 Author(s):  JASPAL SINGH,DR. MUKESH KUMAR

Vol -  11, Issue- 4 ,         Page(s) : 166 - 172  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

This paper brings out the measurement of customer perception towards Digital Banking which is becoming very popular and convenient method of dealing with banks now-a-days. Digital Banking denotes the provision of banking and related service through Extensive use of information technology without direct recourse to the bank by the customer. In this paper consumer perception toward the usefulness and willingness to use Digital banking are identified and measured. Customer satisfaction level towards the Digital Banking has been identified.

1. Malhotra, T.D., “Electronic Banking and Information Technology in Banks” Sultan Chand and Sons, New Delhi, 2008
2. Srivatsa H.S, (2006) “Consumer perception of online banking” http://www.iacis.org/iis/2006_iis/PDFs/Changchit.pdf
3. Schlich. B. (2014). Winning Through Customer Satisfaction. EY Global Consumer Banking Survey.

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