International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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IMPACT OF GLOBALIZATION ON MEDIA MANAGEMENT IN INDIA
1 Author(s): DR. SOHAN LAL
Vol - 9, Issue- 8 , Page(s) : 75 - 81 (2018 ) DOI : https://doi.org/10.32804/CASIRJ
The subject of globalization is widely discussed and debated by the students and scientists everywhere the world. The academic community has also given a heavy thought to the impact of globalization on media management across the world. The link between globalization and media has been subjected to serious communication evaluations so as to sensitize the policy makers, professionals, academicians, researchers and other stakeholders on their role and responsibility. Prominent studies which cater to the connection between globalization and media across the globe. In the present times, most of the stakeholders of media management in India have realized the impact of globalization on media and favored the shifting from traditional approaches to media management into competitive media business management. They need also realized the positive and negative impact of globalization on media management during a developing country like India.