The spread of social media is a defining feature of today's banking sector. It is essential for companies to be present in the places where their target clients are located. Because of the widespread use of social media, banking's approach to client interaction has undergone considerable and quick transformation. Customers increasingly choose to converse and exchange information on social networking sites like Facebook and Twitter. Their laptops and smartphones are their primary means of communication and engagement. Social networking sites have become a primary source of information for consumers before they make any purchases, more so than any other method of information collecting. Companies will need to change their banking strategy, use new technology, increase their marketing and public relations activities, and change and adapt their corporate culture in order to compete in this hyper-connected world. To stay relevant, financial institutions will have to go where their consumers hang out online: on social media sites like Facebook, Twitter, Pinterest, and the like