International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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ENVIRONMENTAL ISSUES OF GREEN MARKETING
1 Author(s): MRS. PRIYA BHARDWAJ
Vol - 10, Issue- 4 , Page(s) : 161 - 165 (2019 ) DOI : https://doi.org/10.32804/CASIRJ
The negative impact of human activities over environment is a matter of concern today. Governments all over the world making efforts to minimize human impact on environment. Today our society is more concerned with the natural environment. Understanding the society's new concerns businesses have begun to modify their behavior and have integrated environmental issues into organizational activities. Academic disciplines have integrated green issues in their literature. This is true with marketing subject too, and the terms like "Green Marketing" and "Environmental Marketing are included in syllabus. Governments all over the world have become so concerned about green marketing that they have attempted to regulate them.