International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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AN ANALYTICAL STUDY OF RURAL MARKETING SCENARIO IN INDIA

    1 Author(s):  DR.GANESH APPASAHEB JAGTAP

Vol -  12, Issue- 7 ,         Page(s) : 218 - 228  (2021 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

India has expanded in many different fields. There are signs of outstanding achievement in the recent past in the areas of exports, public food and commodity distribution, education and health care, and infrastructure development. The rural markets in India have great potential under the shifting economic landscape and present businesses with exciting opportunities.

Singh, V.K. (2020). AN ANALYTICAL STUDY OF AGRICULTURAL MARKETING AS A CATALYST FOR RURAL MARKETING IN INDIA.
Pathak, M.S. (2016). RURAL MARKETING SCENARIO IN INDIA: AN ANALYTICAL APPROACH.
Dewangan, S., & Pandey, S. (2021). A STUDY ON RURAL MARKETING AND DIGITAL MARKETING IN THE MIRROR OF CURRENT SCENARIO.

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