International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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SCRIPTING ECONOMIC CHANGE THROUGH CORPORATE SOCIAL RESPONSIBILITY - A PERSPECTIVE

    1 Author(s):  DR. G. VIJAYALAKSHMI

Vol -  11, Issue- 11 ,         Page(s) : 123 - 128  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

One of the biggest challenges that corporate India is facing today is making CSR count, with many, still considering it to be a burden, when in fact, CSR needs to be seen as an effective instrument to create social and environmental impact and enhance organizational goodwill and strengthen brand value.

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