MacMillan and Joshi1997, “Sustainable competitive advantage and firm performance: The role of intangible resources.” Corporate Reputation Review, Vol.I, No.I, Henry Stewart Publications.
Fombrun and Shanley 1990. “What’s in a name? Reputation and corporate Strategy”. Academy of Management Review. Vol 33, No 2.
Murphy and Mathews 2001, “ Nike and global labour practices.” New Academy of Business, Bristol, UK.