International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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STUDY THE ROLE OF ANTECEDENTS OF SUCCESSFUL DIGITAL STARTUPS IN PROMOTING WOMEN ENTREPRENEURSHIP IN INDIA

    2 Author(s):  MS PRACHI SELOT,DR. GEETA NEMA

Vol -  14, Issue- 5 ,         Page(s) : 144 - 157  (2023 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Increasing computer use and advancement of the information technology industry have led to an increase in the use of digital technology in business. Different digital technologies and media today are being used to enhance the efficiency of products and services, manage data better, track data more efficiently, and improve data efficiency. A primary reason for businesses' fast growth in digital technology which reduces operating costs.

Akhila Pai, H. (2018). Digital Startups and Women Entrepreneurship: a Study on Status of Women Entrepreneurs in India. IJRAR-International Journal of Research and Analytical Reviews, 5(4), 655-659.
Balachandra, L., & Dublish, P. (2019). Women for women in entrepreneurship: understanding the role of other women for women’s entrepreneurship. In Go-to-Market Strategies for Women Entrepreneurs. Emerald Publishing Limited.
Gulati, S., & Grover, A. (2022). The Impact of social media platforms on the growth of startups in India. International Journal of Early Childhood, 14(01), 2240-2247.

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