International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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ONLINE SHOPPING BEHAVIOUR OF UNDER-GRADUATE COLLEGE TEACHERS- A STUDY WITH REFERENCE TO DAKSHINA KANNADA DISTRICT

    1 Author(s):  MR. NAVEENA

Vol -  14, Issue- 6 ,         Page(s) : 124 - 133  (2023 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Today, internet acts as a channel through which millions of people communicate, perform research, find entertainment and most recently buy and sell products and services. In fact, online shopping is one of the most popular activities that take place on internet.

Peterson, R. A., Bal Subramanian, S., & Bronnenberg, B. J. (1997), “Exploring the implications of the Internet for consumer marketing”, Journal of Academy of Marketing Science, Vol. 25, No. 4, pp. 329-346. 
Sajjad, A. (2012), “How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan?” IJCSI International Journal of Computer Science Issues, May, Vol. 9, Issue 3, No 1, p. 487.

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