International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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EFFECT OF CAPITAL ADEQUACY RATIO, BUSINESS PER EMPLOYEE AND ADVERTISEMENT EXPENDITURE ON PROFIT OF BANDHAN BANK: AN EMPIRICAL ANALYSIS

    1 Author(s):  DR. DEBAJYOTI DAS GUPTA

Vol -  14, Issue- 6 ,         Page(s) : 134 - 140  (2023 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

In post-reform period banks not only need to maintain high capital adequacy ratio but also must be capable of lending the fund properly. Productivity is a word which can not be ignored under any circumstances. Advertising is an essential weapon for survival in this era of competition.

1. Setiawan Abdurrahman, Muchtar Susy (2021). Factor Affecting the Capital Adequacy Ratio of Banks Listed in Indonesia Stock Exchange.  Jurnal Ekonomi Malaysia. Volume XXVI. No. 01.
2. Alajmi Moeidh, Alqasem Khalid (2015). Determinants of Capital Adequacy Ratio in Kuwaiti Banks. Journal of Governance and Regulation. Volume 4. Issue 4.

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