International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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CONSUMER BEHAVIOUR TOWARDS BRAND LOYALTY: A STUDY OF AGE OF CONSUMERS AFFECTING REPEATED BUYING BEHAVIOUR IN MANGALORE CITY

    1 Author(s):  LOKESHNATH B.

Vol -  11, Issue- 3 ,         Page(s) : 155 - 168  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The modern marketing is driven by the principle of consumer centric and present day marketer initiate innovative methods to win the confidence of the consumers. The consumer makes careful purchasing decisions based upon several inputs especially he uses lot of data available in the internet.

Altangerel, U., & Munchausen, T.A. (2019). Relationships of brand image, customer satisfaction and brand loyalty: in case of telecommunication sector. International Journal of Management and Economic Review, 2(3).
De, P.E.S.C. & Eduardo (2017). Identity, Positioning, Brand image and Brand equity comparison: A vision about quality in brand management. Independent Journal of Management & Production, 8(4), 1246-1263.

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