International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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CRM IN RETAIL SECTOR
1 Author(s): PRIYA SAPRA
Vol - 2, Issue- 1 , Page(s) : 236 - 249 (2011 ) DOI : https://doi.org/10.32804/CASIRJ
The proposed study seeks to investigate the difference in the Customer Relationship Management practices in six retail outlets in Mumbai. The study explore Customer Relationship Management by studying 4 independent variables: Relationship Strength, Customer loyalty, Service Quality and Relationship Quality. CRM will be measured as an overall impact of all these variables.