International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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ADOPTION OF E-COMMERCE STRATEGIES WITH SPECIAL REFERENCE TOWARDS HO TRIBE, JHARKHAND

    3 Author(s):  SANJAY KUMAR PURTY,PARIKSHITA KHATUA,LIJI PANDA

Vol -  14, Issue- 7 ,         Page(s) : 217 - 228  (2023 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

This study aims to analyse the factors influencing the adoption or rejection of e-commerce by small and medium-sized entrepreneurs from the HO Tribe, and their subsequent effects on their inclination and utilization of Internet Marketing.

Acılar, A., & Karamaşa, Ç. (2010). Factors affecting the adoption of e-commerce by small businesses: a case study. Available at SSRN 1700643.
ADAMS, D. A. (1992). Perceived Usefulness, Perceived Ease of Use, and User Acceptance ofInformation Technology. MIS quarterly, 13(3), 319-339.

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