International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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ONLINE MARKETING: BENEFITS, PROBLEMS AND SOLUTIONS

    1 Author(s):  DR. NALAWADE A. S.

Vol -  14, Issue- 9 ,         Page(s) : 132 - 136  (2023 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Online marketing, which is also called digital marketing, spaces for the sake of promoting and dealing goods and service, use of interactive and virtual surroundings for the purpose of advertising is known as online marketing, New coetaneous, internet- grounded communication technologies, in fact, have backed in the restructuring of important profitable sectors, including marketing.

1. Chaffey D, E-business & e-Commerce ManagementStrategy, Implementation and Practice Pearson Education, Paris, 2011, 72-79
2. Roberts, M.L. and Zahay, D.: Internet Marketing: Integrating Online and Offline Strategies. South-Western College Pub, Nashville, 2012,

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