International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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HEURISTIC AND BIAS IN BEHAVIOURAL FINANCE: SYSTEMATIC REVIEW

    1 Author(s):  CHETNA MAKWANA

Vol -  11, Issue- 4 ,         Page(s) : 185 - 196  (2020 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The aim of this review paper is evaluation and systematic review of research papers for the past 30 years and analyses the contribution of heuristic and bias research in the domain of behavioral finance.

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Kahneman, D., Jack L. K., & Richard, Thaler. (1991). Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias. Journal of Economic Perspectives. 5 :1, 193-206.

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