International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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EMPOWERING WORKING WOMEN: EXPLORING THE INFLUENCE OF SOCIAL MEDIA ON FINANCIAL LITERACY AND WOMEN'S EMPOWERMENT

    2 Author(s):  MR.AMOL MADHUKAR VAZE ,DR.BHASKAR L. LENGURE

Vol -  15, Issue- 2 ,         Page(s) : 24 - 29  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

This study delves into the intricate nexus between social media, financial literacy, and women's empowerment within the context of working women. Employing a mixed-methods approach, it investigates how social media engagement influences financial literacy and, subsequently, women's sense of empowerment.

Brown, M., Henchoz, C., & Spalt, O. G. (2020). Financial education and choice architecture. Annual Review of Economics, 12, 365-395.
Gachago, D., Roro, K. T., & Winberg, F. (2019). WhatsApp as a financial literacy tool for South African university students. Journal of Economics and Behavioral Studies, 11(5), 61-71.

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