International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 62    Submit Your Rating     Cite This   Download        Certificate

A STUDY ON MARKETING STRATEGIES ADOPTED BY THE PUBLIC AND PRIVATE LIFE INSURANCE COMPANIES

    1 Author(s):  BHASWAR BAGMITA PARIDA

Vol -  15, Issue- 2 ,         Page(s) : 58 - 67  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The study entitled as, “Marketing strategies of public and private life insurance companies has highlighted the marketing strategies followed by both public and private life insurance companies.

Mitlal Alka, Gupta S.L.(2006). “Principle of Insurance and Risk Management”, Sultan Chand & Sons, New Delhi.
Gupta S.P. (2021). “Statistical Methods”, Sultan Chand & Sons, New Delhi, Edition 46th.
Kerlinger, F.N.(1978). Foundations of Behavioural Research. Holt, Rinchart and Winston, Inc, USA.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details