International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A STUDY ON MARKETING STRATEGIES ADOPTED BY THE PUBLIC AND PRIVATE LIFE INSURANCE COMPANIES

    1 Author(s):  BHASWAR BAGMITA PARIDA

Vol -  15, Issue- 2 ,         Page(s) : 58 - 67  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The study entitled as, “Marketing strategies of public and private life insurance companies has highlighted the marketing strategies followed by both public and private life insurance companies.

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Gupta S.P. (2021). “Statistical Methods”, Sultan Chand & Sons, New Delhi, Edition 46th.
Kerlinger, F.N.(1978). Foundations of Behavioural Research. Holt, Rinchart and Winston, Inc, USA.

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