International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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THE RELATIONSHIP BETWEEN COLOUR PSYCHOLOGY AND APPAREL DESIGN IN DISNEY MOVIES: A STUDY ON CHARACTER PERSONALITIES
3 Author(s): PROF. DR. PALLAVI MESHRAM,ASST. PROF. DR. SANJAY BHALERAO,SHWEJASI SAIJASH PADICHARAYIL
Vol - 15, Issue- 5 , Page(s) : 225 - 238 (2024 ) DOI : https://doi.org/10.32804/CASIRJ
This research investigates how color psychology is used in Disney movies to express character traits through apparel design. The study of color psychology examines how different colors can affect personality and behavior, with variations seen in different cultural, individual, and environmental settings, making it a complex area of research.