International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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PACKAGED FOOD SHOPPING STYLES AMONG WORKING WOMEN STRATEGIC COMPARATIVE STUDY WITH REFERENCE TO WORKING WOMEN OF THIRUVANANTHAPURAM AND KOCHI

    2 Author(s):  DR.HARI SUNDAR.G,S. K. SURESH

Vol -  15, Issue- 7 ,         Page(s) : 122 - 135  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Consumer decision-making styles (in short, shopping styles) like lifestyles, are a prominent area of interest in consumer behavior studies. One or more specific shopping styles dimensions may influence consumer-shopping choices, and these influences are relatively enduring (Sproles and Kendall, 1986).

Fan,J.X. and Xiao, J.J. (2021). “Consumer Decision-Making Styles of Young Adult Chinese”, Journal of Consumer Affairs, 32(2), 275-93.
Hafstrom, J.J.; Chae, J.S. and Chung, Y.S. (2020).  “Consumer Decision-Making Styles: comparison between United States and Korean Young Consumers,” The Journal of Consumer affairs, 26(1), 146 – 58.

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