International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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FOSTERING INNOVATIVE MINDSET AS THE MAXIM FOR SUCCESSFUL ENTREPRENEURSHIP

    1 Author(s):  R. VENKATESH

Vol -  15, Issue- 7 ,         Page(s) : 141 - 147  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

Innovation and Creativity have been the buzz words in the recent times in the entrepreneurial ecosystem. In this chapter will comprehensively tell us all about innovation and its impact on the success of a business.

Tom Kelly, The Ten Faces of Innovation, Profile Books Ltd., 2017.
Peter F Drucker, Innovation and Entrepreneurship, Harper Business, 2006.

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