International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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A STUDY EVALUATING THE ROLE OF AI IN TRANSFORMING CUSTOMER SERVICE IN THE BANKING INDUSTRY

    2 Author(s):  BARAKATHU NISHA. R,DR. VIVEK .H. BHOIR

Vol -  15, Issue- 8 ,         Page(s) : 376 - 383  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The banking sector is an essential part of the economy, enabling trade, investment, and other financial services that are necessary for both individuals and companies. In these circumstances, artificial intelligence (AI) plays a key role

Aggarwal, S., & Singh, S. (2020). Role of artificial intelligence in finance. In Emerging technologies and their applications in finance (pp. 103-121). Springer.
Alzahrani, M. B., Alshahrani, M. &Alfallaj, N. (2021). The role of artificial intelligence in digital transformation: A systematic review. International Journal of Emerging Technologies in Learning, 16(10), 71-86.  

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