International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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DEMOGRAPHIC AND PSYCHOGRAPHIC INFLUENCES: UNVEILING BEHAVIOURAL BIASES AND MUTUAL FUND CHOICES AMONG INVESTORS

    2 Author(s):  MADHURI SHARMA,DR.SAMEER VARMA

Vol -  15, Issue- 9 ,         Page(s) : 78 - 94  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The Indian mutual fund industry has grown due to awareness and availability of the products in the market. Still, there is a tendency that an investor’s choice is based on psychological factors, including overconfidence, loss aversion, and herding, impacting capital growth.

Abbas, S. K., Usman, M., & Aftab, M. (2019). Public and private sector response to mutual funds in Pakistan using binary logistic regression. Religación, 4(14), 277–286. https://revista.religacion.com/index.php/religacion/article/view/261
Amudha, R., & Chander, R. N. (2024). An Impact of Behavioral Bias on Investment Decision Making of Individual Investors. International Journal of Innovative Research in Engineering and Management, 11(2), 62–65. https://doi.org/10.55524/ijirem.2024.11.2.12

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