International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
THE POWER OF USER-GENERATED CONTENT IN SHAPING CONSUMER BEHAVIOR
1 Author(s): MANDEEP SINGH
Vol - 14, Issue- 8 , Page(s) : 210 - 225 (2023 ) DOI : https://doi.org/10.32804/IRJMSH
This paper explores the power of User-Generated Content (UGC) in shaping consumer behavior in the digital age. UGC, which includes online reviews, social media posts, testimonials, and user-shared videos, has become a cornerstone of modern marketing.