International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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STIMULATING FACTORS AFFECTING IMPULSIVE BUYING BEHAVIOUR
2 Author(s): HAVISHA GUPTA ,PROF. RASHMI BANSAL
Vol - 14, Issue- 3 , Page(s) : 296 - 305 (2023 ) DOI : https://doi.org/10.32804/CASIRJ
There has been a drastic jump in the personal disposable incomes and easy payment facilities like quick credit facility which has made impulsive buying an addictive lifestyle activity. Impulsiveness is a hedonically complex and a pleasure seeking goal which make consumers feel elated after fulfilling their desire to purchase.