International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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INNOVATIONS IN E-COMMERCE PLATFORMS
2 Author(s): DR. RUCHI ARORA, DR. SONAM ARORA
Vol - 15, Issue- 10 , Page(s) : 33 - 45 (2024 ) DOI : https://doi.org/10.32804/CASIRJ
In the last two decades the e-commerce industry has expanded rapidly due to technical advancements and changes in customer preferences. There has been a shift over the last two decades in the e-commerce industry due to criticisms and development in technology as well as changes in perceptions from the consumers.