International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 39    Submit Your Rating     Cite This   Download        Certificate

SOCIAL MEDIA AND BUYING SENTIMENTS: LOGIT REGRESSION ANALYSIS OF FMCG INDUSTRY

    2 Author(s):  ARBAAZ AHMED,DR. MANOJ KUMAR

Vol -  15, Issue- 10 ,         Page(s) : 46 - 53  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The study conducted explored the effect of social media on consumer buying behaviour in chosen sample area. A primary survey was conducted among 100 respondents, where the survey was administered by face-to-face contact.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details