International Research Journal of Commerce , Arts and Science
( Online- ISSN 2319 - 9202 ) New DOI : 10.32804/CASIRJ
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SOCIAL MEDIA AND BUYING SENTIMENTS: LOGIT REGRESSION ANALYSIS OF FMCG INDUSTRY
2 Author(s): ARBAAZ AHMED,DR. MANOJ KUMAR
Vol - 15, Issue- 10 , Page(s) : 46 - 53 (2024 ) DOI : https://doi.org/10.32804/CASIRJ
The study conducted explored the effect of social media on consumer buying behaviour in chosen sample area. A primary survey was conducted among 100 respondents, where the survey was administered by face-to-face contact.