International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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SOCIAL MEDIA AND BUYING SENTIMENTS: LOGIT REGRESSION ANALYSIS OF FMCG INDUSTRY

    2 Author(s):  ARBAAZ AHMED,DR. MANOJ KUMAR

Vol -  15, Issue- 10 ,         Page(s) : 46 - 53  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

The study conducted explored the effect of social media on consumer buying behaviour in chosen sample area. A primary survey was conducted among 100 respondents, where the survey was administered by face-to-face contact.

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